Concept II Tile Store is located in the Piano Works Plaza in East Rochester, NY. We are an extension of Concept II Kitchen, Bath, Tile, Closets. Born from a love and passion for tile, our mission is to provide an extensive collection of quality products, together, with outstanding customer service. Our experienced designers provide expert product knowledge and design guidance for your residential and commercial applications. Concept II Tile is a destination for homeowners, architects, and designers from around the country seeking exceptional products and services.

About Our Parent Company:

Concept II is one of the country’s finest kitchen, bath, and closet design and installation companies. It has distinguished itself in the industry with an unsurpassed design process, expert installation, and unmatched customer service. Its showroom features premium kitchen, bath, tile, and closet installations, many of which boast product lines exclusive to Concept II.

Mission Statement

"Excellence Through Service" means that we, as individuals and as an organization, will provide the best product possible to every customer, on every job. We are privileged to have been selected by our customers and will work diligently to earn and maintain their confidence and future business.

"Excellence Through Service" means that we have a commitment to delivering quality products to our customers. We are skilled professionals continuously striving for ways to improve the products and services we deliver. We will never willfully sacrifice quality and exactness for the sake of pride.

"Excellence Through Service" means that we will always treat our customers honestly and fairly. We will never compromise our integrity or jeopardize our customers' trust in us.


Deb O'Connor tile designer at Concept II

Deb O'Connor • Tile Designer

Deb’s approach to design consultation at Concept II has been honed over the last decade. Layer 30 years of customer service with a degree in Interior Design and you have found someone who can guide you confidently toward the right finishes for your project.  Her objective is achieving balance in all spaces, actual & intangible.



Nicci Winrock tile designer at Concept II

Nicci Winrock • Tile Designer

Nicci graduated with a BFA in Ceramics from the Cleveland Institute of Art and has collaborated with clients on residential and commercial tile projects for over 15 years. She brings to Concept II a love of sustainability and timelessness in design. She enjoys working with her husband in their ceramic studio located in downtown Rochester and dance parties with her daughter.


Questions? Curiosities? Looking for something special?

Reach out by phone at 585-248-3511 or email our staff through our secure contact page.

Contact Us

Our showroom is conveniently located in the Piano Works Mall of East Rochester NY, and we’re open Monday through Saturday.