Rustic, elegant concrete tile made with skilled human hands.


ARTO makes ceramic and concrete products the traditional way, with skilled human hands, local materials, and hard work resulting in a truly unique, handcrafted product. In today’s world where everything is automated and products all look the same or are printed to trick your eye, ARTO’s product stands out for its rustic elegance. Their products attract customers who are unique themselves and want that represented in the items they use to make their spaces distinctively their own.

Capturing the depth of life in a product takes years of experience, creativity and hard work, all of which was embodied in ARTO’s founder, Arto Alajian. Since 1966, they have been family owned, with their products being used throughout the world in both residential and commercial projects. Today, the founder’s sons keep their father’s legacy alive by offering handcrafted ceramic and rustically elegant concrete products made from their Southern California factory.

Browse some of our favorite tile from ARTO below or stop into our showroom to see more from this collection.

ARTO | Roman Pavers

Roman Pavers in Various Sizes with Villagio Thin Bricks in Antik Gray

ARTO | Artillo Arabesque

Artillo Arabesque in Cream Fraiche

ARTO | Granada

7x9 Granada in Natural Gray and Sidewalk Gray with 3” Round Dots in Early Gray, Natural Gray, and Sidewalk Gray

ARTO | Artillo

Artillo 3” x 11” Pickets in Charcoal Gray

Selecting Tile from ARTO

Over the years ARTO’s many products have been used throughout the world in large commercial projects, restaurants, retail stores, hotels, resorts, mansions, and in the homes of movie and TV stars and regular hard working people like Arto. Today, the company offers customers handcrafted ceramic and rustically elegant concrete products still made in their Southern California factory.

ARTO specializes in creating rustic, elegant concrete tile.




Words from Our Clients

“Concept II has a variety of unique tiles that can’t be found at the big box stores. They lend out their samples willingly, and register your choices, making ordering super easy!"

- Cindy

Discover Our Difference

We take pride in our ability to provide tile that meets the needs of your family and aim to provide an excellent experience from start to finish. We sincerely want to ensure your complete satisfaction in any project we do with you. Our guiding principle – excellence through service ensures that we exceed your expectations throughout the entire process. Learn more about the Concept II Way.

Concept II Showroom

ARTO is just one of the many great tile collection we offer at Concept II. Visit our showroom to see Rochester’s largest collection of tile - from everyd essential options to premium, artisan selections are sure to have the right tile for your project.