Tile Trends: The Looks Our Designers Love

Tile Trends: The Looks Our Designers Love

As the calendar turns, we often get asked about new trends in design and tile for the year ahead. While we are a fan of classic, sophisticated designs that last for many years, following current trends can help ensure your home stays fresh and inviting. As you select tile for your home re...

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Why Do It Yourself Enthusiasts Love Our Selection of Premium-Grade Tile

Why Do It Yourself Enthusiasts Love Our Selection of Premium-Grade Tile

While many of our customers choose to have their new tile professionally installed, there are just as many who embrace the do-it-yourself lifestyle. And who could blame them? There’s just something indescribably rewarding about seeing those beautiful finished results when it’s the work of your own h...

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Dream Kitchen Makeovers Start with New Tile Flooring

Dream Kitchen Makeovers Start with New Tile Flooring

Few home improvement projects are as exciting and inspiring as creating the kitchen of your dreams. As many homeowners will surely agree, the type of flooring you decide to go with will play a significant role in the look and feel of your finished project for many years to come. For those considerin...

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The Benefits of Working with Artisan Grade Tile

The Benefits of Working with Artisan Grade Tile

Once you’ve made the decision to take on a new tile project, there are a number of questions that should be asked before installation ever begins.  Will you be installing it yourself or hiring a professional?  Is there a specific budget you’re looking to stay within?  Do you have a design in place,...

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Creating a Stunning New Tile Floor Design

Creating a Stunning New Tile Floor Design

If there’s one thing that unites those who make the decision to install new tile floors, it’s how often they proclaim wishing they had done it sooner. We may not spend great portions of our days thinking about new flooring, but once you’ve seen the visual impact it can have on an entire home, it’s u...

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Getting Creative with Unique Tile Designs

Getting Creative with Unique Tile Designs

Regardless of whether you’re remodeling, rehabbing, or building a new home from scratch, creating custom tile designs is a fun and rewarding way to give your home a completely one-of- a-kind look.  Tile can be used to create everything from the most subtle borders and accents, to visually stunning m...

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Using Tile to Transform Your New Home

Using Tile to Transform Your New Home

With so many families making the move to Western NY, it’s no surprise that not every room in every recently-purchased home looks exactly the way we might like. There may be rooms that are perfect as-is, as well as those in dire need of a makeover to reflect your unique sense of style. As many are di...

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Transform Your Kitchen with a Stunning Tile Backsplash

Transform Your Kitchen with a Stunning Tile Backsplash

It’s amazing how something as simple as the perfect kitchen backsplash can add entirely new levels of depth and dimension to even the most humble kitchen. Today, the options are boundless when it comes to the design and installation of custom tile backsplashes. At Concept II Tile in Rochester NY, we...

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How Concept II Keeps You Safe During COVID-19

2020 has been a year unlike any of us have ever lived, having completely changed the way business is done in every imaginable industry.  Here at Concept II Tile in Rochester, we understand and appreciate the toll this strange year has taken on so many, as well as the need to make home improvements i...

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Getting Creative with Custom Tile Bathroom Designs

Getting Creative with Custom Tile Bathroom Designs

Bathroom remodeling projects present a rather unique opportunity to let your creativity soar, especially if you’re planning on creating a one-of-a-kind custom bathroom tile design.  From artistic patterns and brilliant mosaic arrangements to custom tub surrounds, countertop accents and bathroom floo...

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Stunning Kitchen Tile Transformations

Stunning Kitchen Tile Transformations

There’s certainly no shortage of ways to get creative with tile when remodeling your home, and this is especially true when it comes to custom kitchen tile projects.  Whether you’re considering new kitchen floors, a custom kitchen tile backsplash, or a one-of-a-kind tile countertop design, Concept I...

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Remodeling Floors in Time for the Holidays

Remodeling Floors in Time for the Holidays

Replacing old, outdated flooring with something more modern and stylish is an exciting way to ensure that your home is looking its very best during this year’s holiday gatherings. Whether you’re new to the Rochester area and need to replace your new home’s original floors, or a longtime WNY resident...

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Finding the Best Selection of Tile in Rochester NY

Finding the Best Selection of Tile in Rochester NY

If you’re the kind of homeowner who’s never been keen on products from big-box home improvement stores, Concept II Tile offers a luxurious alternative to store-bought and mass production tile products.  We take pride in offering the best selection of high-end, premium and practical tile from some of...

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Popular Tile Floor Layouts

Popular Tile Floor Layouts

Tile floor is ideal for any area of the home and is most commonly found in kitchens, bathrooms, foyers or hallways, laundry rooms and sunrooms. Rectangular tile has been by far the most popular floor tile over the past 10 years. With the variety of options for tile materials, the first decision is w...

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Your Old House: Choosing Bathroom Tile

Your Old House: Choosing Bathroom Tile

Choosing tile that is true to your old house without looking dated can be tricky. In this article we've reviewed some old house bathroom tile trends that we'd love to see in your old house and some trends that would be more challenging to pull off. When choosing tile for your old house, keeping in m...

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Tile Floor for Your Dog

Tile Floor for Your Dog

When choosing flooring, many people consider their lifestyle and the wear-and-tear the floor will need to endure. Dogs can be particularly hard on floors - tracking dirt into the house and digging nails into the floor when they run and play. Clients come to our tile store looking for flooring...

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Why does marble tile vary in price?

Why does marble tile vary in price?

If you've recently been shopping around for tile you may have realized that tile prices vary widely. One of the questions we get quite often is why a similar type of tile can vary so greatly in price from one manufacturer to another. A great example of this is in a marble mosaic tile. Clients will c...

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What to Bring to Your Tile Consultation

What to Bring to Your Tile Consultation

Concept II Tile store is not your ordinary tile store. When you visit our showroom, you will find a vast selection of some of the finest tile options. The comment we hear most from first-time visitors is, “everything here is beautiful,” and we think that is true. On their own, clients would stru...

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Pool Tile for Hot Weather Fun

Pool Tile for Hot Weather Fun

Choosing the right pool tile is more than just design esthetics, it can mean the difference between a long-lasting product and a short-lived one. Using high quality pool approved tile for your pool is imperative. At our tile store, we have several excellent options for pool tile which are not only...

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Subway Tile Handmade or Machined

Subway Tile Handmade or Machined

Making the decision between handmade and machined subway tile is a tough one, but hopefully, after reading this article you’ll find the decision a little bit easier to make.   The good news is that if you’re choosing subway tile, you’ve already made one great decision. Subway tile is sure to loo...

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Styling Your Bar With the Perfect Backsplash

Styling Your Bar With the Perfect Backsplash

Why Bars Are Making A Comeback Built in bars were popularized in the 1970s and 1980s, but recently have made a comeback. More and more people are seeing their home as a place to entertain family and friends, opting for open floor plans, great rooms and even outdoor kitchens. Having the ultima...

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Get the Real Hardwood Look with All the Benefits of Porcelain Tile

Get the Real Hardwood Look with All the Benefits of Porcelain Tile

“Wood-look tile is a great option for people who want the aesthetic of wood in a space where real hardwoods would not be best suited: bathrooms, laundry rooms, mudrooms, and even some kitchens.” – Designer, Nicci Winrock Wood Look Porcelain Tile – The Benefits Porcelain tile is extremely...

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Cemented in My Heart - The Use of Cement Tile

Cemented in My Heart - The Use of Cement Tile

Have you ever been to our tile showroom? I only ask because if you haven’t shopped for tile lately, or if your experience is limited to the big box chains, you aren’t seeing the whole picture in tile. One of the most exciting developments is the supply and demand for encaustic cement tile....

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Arabesque Affection - The Use of Arabesque Tile Design

Arabesque Affection - The Use of Arabesque Tile Design

arabesque noun ar·a·besque Simple Definition of ARABESQUE: • a complicated decorative design made with many lines that curve and cross each other • a ballet position in which the dancer stands on one foot and holds one arm forward while the other arm and leg are held out behind Sour...

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Wood You Tile? The Use of Porcelain Tile that Looks Like Wood

Wood You Tile? The Use of Porcelain Tile that Looks Like Wood

Have you ever been told to go to “your happy place”?  Maybe it was at the end of a yoga class, or in those countdown seconds before a surgery? Well this is image you see above is mine and you are welcome to use it anytime. I look at images of tile all day long, sometimes at night too, come t...

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Chasing (Tile) Waterfalls

Chasing (Tile) Waterfalls

The waterfall, as a tiled shower design, termed tile waterfall, is a reaction to the widely used horizontal decorative tile band that has been around since Roman Bath houses.  Sometimes called a listel (French) or listello (Italian) this has been a go-to way to add color/design/sparkle/motif to...

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Walking Around, Looking Down

Walking Around, Looking Down

This drives my family and friends crazy. Everywhere we go, I’m looking at the floors.  I could tell you about the tile flooring in every restaurant and store I go to.  My brain is noting and cataloging every surface, for better or worse.  Of course this goes for hardwoods, carpeting, and vinyl, b...

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Size Matters

Size Matters

Every year the tile manufacturers come to the tile convention trying to outdo each other with bigger, and bigger tile. They are doing it for you, because you made that face, and complained about the grout.  (There are other reasons, more on that later.) Let’s take a trip, back through time, an...

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Reach out by phone at 585-248-3511 or email our staff through our secure contact page.

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Our showroom is conveniently located in the Piano Works Mall of East Rochester NY, and we’re open Monday through Saturday.