Offering a contemporary spin on traditional ceramic through its dimensional format.


Oriented towards Architecture, Wow is a contemporary vision of ceramic tile with exclusive designs and careful attention to detail. They offer both contemporary and traditional ceramic tile with a dimensional format to create breathtaking designs with avariety of shapes, while maintaining the durability and resistance of ceramic tile. Always attentive to trends in colors, materials and finishes in combination with the latest technologies, WOW has created their own image and recognizable style, which can be seen in 90 countries worldwide

Working directly with members of the trade, their design team is always looking to develop unexpected surfaces that will surprise and “wow” homeowners and designers alike. Based in Spain and backed by 20 years of experience, WOW constantly innovates exclusive, tailor-made designs in collaboration with those who carry their expansive line.

Browse some of our favorite tile from WOW below or stop into our showroom to see more from this collection.

WOW | Ensō Collection

5” x 5” Nakama and Wabi Tile iin Green

WOW | Aquarelle Collection

3” x 12” Rectangle and Rounded Edge Tile in Greige Gloss

WOW | WOW Collection

Wave Tile in Ice White Matte

WOW | Fez Collection

2.5” x 5” Aqua Matte Tile

Selecting Tile from WOW

WOW is a specialist in the design and creation of one-of-a-kind signature ceramic tiles. Focused on handcrafting small-format ceramic tiles, their collection includes both curved and straight geometrical designs as well as flat and volumetric options. They work with a wide spectrum of colors, textures, sheens and other finishes.Their studio has a team of internal designers and also collaborates with world-renowned designers, architects and tradespeople to experiment with creating new and innovative tile projects.

WOW specializes in creating unique, signature ceramic tile.



Words from Our Clients

“The folks at Concept II were friendly and answered all my questions. We would use them again for any future tile projects."

- Marvin K.

Discover Our Difference

We take pride in our ability to provide tile that meets the needs of your family and aim to provide an excellent experience from start to finish. We sincerely want to ensure your complete satisfaction in any project we do with you. Our guiding principle – excellence through service ensures that we exceed your expectations throughout the entire process. Learn more about the Concept II Way.

Concept II Showroom

WOW is just one of the many great tile collections we offer at Concept II. Visit our showroom to see Rochester’s largest collection of tile - from everyday, essential options to premium, artisan selections, we are sure to have the right tile for your project.